Empresa de marketing online y agencia de social media , posicionamiento web y publicidad online

El principio de reciprocidad en marketing online se basa en la idea de que el instinto natural que las personas tienen para devolver el favor. Cuando nos dan algo inesperado e impresionante (de valor) no nos importa dar algo a cambio (nuestro correo electrónico, compartir en twitter etc.). A modo de ejemplo, Cialdini a menudo cita […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

Can Any Inbound Linking Hurt My Ranking? 17/04/2014 Online marketing, SEO Sin comentarios The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

El misterio de los like de Facebook El misterio de los like de Facebook ,es decir cual es la diferencia entre los like reales y los que se compran. Hay tres  formas de generar like hacia una página de Facebook. 1-Trabajando en la generación de contenido relativo a la página e informando e interactuando en […]

Herramienta posicionamiento seo complementaria para palabras clave. Todo en internet va relacionado con el negocio de aparecer en las primeras posiciones de las páginas web a modo de posicionamiento gratuito a de aparecer en las primeras páginas a modo de pagar por los anuncios. Si quieres posicionar tu negocio en internet debes establecer como norma […]